Family-owned & operated hot melt glue manufacturer since 1968. Building a name for the Surebonder brand as they sell through distribution, retail, and direct.
MARCH 2018 - PRESENT
Fully Remote since April 2019
Growing interest around glue gun kits. Promoting ease of purchase decision and how kits make great gifts.
Instilling buyer confidence. Showing off other makers who bought, tried and loved these products.
Promoting free shipping while showing that you can buy in bulk to double down on savings.
Retail Catalog - Hot Melt Glue Sticks Spread
Using a saved color pallet for each client will not only save you time but most importantly provide less confusion and more confidence in the long run. As a product designer, you can help to prevent costly mistakes by simply using a saved color pallet.
Having a Pantone booklet and a viewer is crucial when learning to spot the differences between prints made with Pantone or PMS vs CMYK. But as you become familiar with the client's color pallet you will be able to spot the difference with your eye, even from afar.
Updating the look and feel of Surebonder's glue bags for consistency across the brand and fixing the packaging information area to meet industry regulations.
Even small changes like updating the text color on the Value Pack callout in the upper right hand corner from white to black makes a big difference when reading from afar.
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