WINDY CITY NOVELTIES

APRIL 2012 - SEPTEMBER 2015

WCN is known for its unique offering of party favors, supplies, glow sticks, and light-up toys for both B2B & D2C markets.

• Designed all creative assets needed for email content and website graphics.
• Worked closely with e-commerce and marketing teams to manage all creative assets needed from the art department.
• Created branded promotional graphics for Google and other paid ad channels.
• Photographed products to create consistency and modernize the brand.

Designed all creative assets needed for email content and website graphics. Used Photoshop to create holiday-related hero images, category thumbnails, icons, composited images, ad banners, etc. for digital campaigns. Worked closely with e-commerce and marketing teams to manage all creative assets needed from the art department.

Photographed products to create consistency and modernize the brand. Set up and conducted product photoshoots on-site. Used Photoshop to retouch and enhance images. Made composite images of products within party scenes and on models.

Created graphics and illustrations using Illustrator to create a display box that held a new flashlight product to sell in stores.